Conquest is a synthetic turf company that was looking to rebrand and re-enrgize their logo and
marketing collaterals. Before the rebrand, the company had no brand consistency and their logo
featured two massive sharp devilish viking helmet horns to signify the aspect of 'conquest'.

I took this to paint their company in a rather negative, almost blood-thirsty light. Mysolution
was to depict the aspect of 'conquest' as a heroic cruisade, one easily depicted by waving
flags. This was far more effective and gave the brand an approachable feel.